Volume 7, Issue 27 (12-2022)
3 2022, 7(27): 1-11 |
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Ahrami M. Investigating the effect of market orientation on the performance of industrial companies (Iran Khodro factories). 3 2022; 7 (27) :1-11
URL: http://jnraims.ir/article-1-293-en.html
URL: http://jnraims.ir/article-1-293-en.html
Master of Business Administration, Ares Institute of Higher Education, Iran.
Abstract: (156 Views)
The purpose of this article is to investigate the effect of market orientation on the performance of industrial companies (Iran Khodro factories). For this purpose, Iran Khodro factories were selected as the study population, and according to the obtained information, 20 car manufacturing companies were selected as the sample size using Cochran's formula. The tool of data collection in this research was a questionnaire. 250 questionnaires were distributed among manufacturing companies and 231 questionnaires were completed and returned. The collected data were analyzed through structural equation modeling (Amos 20). The findings of the research show that market orientation has a positive effect on the performance of Iranian automobile factories
Type of Study: Research |
Subject:
General
Received: 2023/01/21 | Accepted: 2022/12/1 | Published: 2022/12/1
Received: 2023/01/21 | Accepted: 2022/12/1 | Published: 2022/12/1
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