Volume 8, Issue 28 (3-2023)
3 2023, 8(28): 1-11 |
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DelAfrouz Z. The Impact of Information Technology Culture on the Success of Digital Entrepreneurship Considering the Mediating Role of Personal Innovation (Case Study: Sepah Bank). 3 2023; 8 (28) :1-11
URL: http://jnraims.ir/article-1-328-en.html
URL: http://jnraims.ir/article-1-328-en.html
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Abstract: (265 Views)
This article aimed at the impact of information technology culture on the success of digital entrepreneurship, considering the mediating role of personal innovation. The current research is of an applied type in terms of its purpose. Also, the current research is based on the type of data collected from quantitative designs. This research is also descriptive-survey type. The statistical population of this research is the employees of Sepeh Bank in Tehran branches. According to the sample selection rule for the structural equation method, 200 people were selected as a sample in this research. In this research, multi-stage cluster sampling method was used to select statistical samples. Two field and library methods have been used to collect data. Regarding the data analysis method, descriptive and inferential statistics methods have been used. Percentage, frequency, tables, figures and graphs were used to describe the demographic characteristics, whose data was obtained from the questionnaire, and mean, standard deviation, skewness and kurtosis were used to describe the research variables. It should be noted that operations related to descriptive statistics were performed using Spss-21 software. In the inferential part, partial least squares method was also used using SPSS-v21, Smart Pls-v2 software. The results showed that information technology culture affects the success of digital entrepreneurship. Also, personal innovativeness mediates this relationship.
Type of Study: Research |
Subject:
General
Received: 2023/09/2 | Accepted: 2023/03/1 | Published: 2023/03/1
Received: 2023/09/2 | Accepted: 2023/03/1 | Published: 2023/03/1
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