Volume 9, Issue 29 (5-2023)
3 2023, 9(29): 0-0 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Moshtagh P. The Effect of Customer Relationship Management Strategy on Customer Satisfaction According to the Mediating Role of Innovation Capability in the Banking Industry. 3 2023; 9 (29)
URL: http://jnraims.ir/article-1-332-en.html
URL: http://jnraims.ir/article-1-332-en.html
Head of Sadaret Bank Branch
Abstract: (237 Views)
The current research was conducted with the aim of the effect of customer relationship management strategy on customer satisfaction, considering the mediating role of innovation capability in the banking industry. The current research method is applied in terms of purpose and descriptive-survey in terms of type of research. The statistical population of the research is made up of 230 managers and employees of state-owned banks in Tehran, who were selected using stratified random sampling. In this research, a researcher-made questionnaire was used to collect data, and the reliability and validity of the questionnaire were also examined and confirmed. Statistical tests and measurement models were used to analyze the data. The software used in descriptive and inferential statistics and SPSS and SmartPLS software were used. The results showed that customer relationship management strategy has an impact on customer satisfaction due to the mediating role of innovation capability.
Type of Study: Research |
Subject:
General
Received: 2023/11/26 | Accepted: 2023/05/31 | Published: 2023/05/31
Received: 2023/11/26 | Accepted: 2023/05/31 | Published: 2023/05/31
| Rights and permissions | |
 |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
