Volume 17, Issue 37 (5-2025)                   3 2025, 17(37): 1-14 | Back to browse issues page

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Okati H, Mirshekar A, Arefi M. Identifying and Evaluating Effective Strategies in Attracting and Retaining Talented Employees in Banks. 3 2025; 17 (37) :1-14
URL: http://jnraims.ir/article-1-390-en.html
Assistant Professor, Management Department, Islamic Azad University, Zabol Branch, Zabol, Iran.
Abstract:   (126 Views)
The present article was conducted with the aim of identifying and evaluating effective strategies in attracting and retaining talented employees in banks. This article is an applied research in terms of its purpose. It can also be said that it is a survey and cross-sectional type in terms of data collection. The statistical population of the present study consists of employees and managers of state-owned banks in Iran. Given that the number of these people is uncountable, 384 people were selected as a sample using the Cochran formula. The sampling method in this study is stratified random. In this study, data collection was carried out using two library and field methods. In this study, face, content and convergent validity were used to examine the validity of the questionnaire. The reliability of the questionnaire was examined using Cronbach's alpha coefficient and shared reliability. In this study, descriptive and inferential methods were used to analyze the data. Thus, the distribution of data and demographic information of the respondents were analyzed using descriptive statistics and SPSS software. Finally, the data analysis required to test the research hypotheses was performed using the structural equation model and smartPLS software. The results showed that the evaluation of effective strategies in attracting and retaining talented employees in banks includes three components: individual, environmental, and organizational.
 
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Type of Study: Research | Subject: General
Received: 2025/03/2 | Accepted: 2025/05/31 | Published: 2025/05/31

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