Volume 18, Issue 39 (9-2025)
3 2025, 18(39): 1-14 |
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Rahdarpour J. The effect of internal branding on technology-induced stress in employees with regard to the mediating role of employee well-being. 3 2025; 18 (39) :1-14
URL: http://jnraims.ir/article-1-417-en.html
URL: http://jnraims.ir/article-1-417-en.html
Abstract: (16 Views)
The present study aimed to investigate the effect of internal branding on technology-induced stress in employees with regard to the mediating role of employee well-being. This research is of the objective type, an applied research, descriptive and correlational type, and in terms of data collection time, a cross-sectional study. The statistical population of this study consists of all employees of government departments in Tehran. In this regard, using the Cochrane formula for an unlimited population, 384 people were selected as a sample, which were selected using the staged cluster sampling method. In this study, library methods were used to collect information related to the literature on the subject and background of the research, and the field method was used to collect information to confirm or reject the research hypotheses. In order to determine the validity of the questionnaire, face, content, and construct validity were used. Also, reliability was calculated through Cronbach's alpha coefficient and composite reliability. In order to analyze the data according to the research objectives, descriptive and inferential statistical methods were used. 24V-SPSS and smartPLS2 statistical software were used to analyze the data. The results showed that the effect of internal branding on technology-induced stress in employees is effective and employee well-being mediates this relationship.
Type of Study: Research |
Subject:
General
Received: 2025/07/30 | Accepted: 2025/08/25 | Published: 2025/09/1
Received: 2025/07/30 | Accepted: 2025/08/25 | Published: 2025/09/1
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